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8 Tips To Increase Direct Bookings

How many of your bookings are generated through your own website? According to the Institute of Tourism, 11% of all reservations are generated through a hotel’s own website, as compared to 25% through Online Travel Agents (OTAs). Even though OTAs are important for the channel mix and the billboard effect, the goal should always be to increase direct bookings, as the own channels still are the most profitable ones. But HOW to increase these direct bookings??? We have collected a few tips for you and are eager to hear your comments and further tips!

by Sina Niedermaier, 18.03.2019