About McDreams
Technology as a philosophy: Since its founding in 2009, the family-run McDreams Hotels have consistently pursued a digital-first concept to provide their guests with a fully automated and therefore relaxing hotel experience. As part of its company-wide automation strategy, the hotel group expanded its tech stack with Hotellistat at the end of 2023: a significant milestone on the path to sustainable success and smart process automation.
Challenges and goals
"The revenue management system we used before Hotellistat offered us limited automation options, and we struggled with inaccurate forecasts, price recommendations, and regular transmission and interface issues" reports Christoph Klein, Director of Marketing and Communications at McDreams. As a budget product, McDreams operates in a highly competitive pricing environment where even small price differences of one euro are crucial. The requirements were therefore clear: fully automated processes, Al-based revenue strategies, and the ability to respond quickly to market changes.
The implementation and solutions
The McDreams team has been working intensively with ARIS's automation options for over a year now. They particularly value the extensive data basis for decision-making, enabled by the use of Al, when it comes to daily pricing. However, Christoph notes that it wasn't just the innovative technology that tipped the scales in favor of switching to Hotellistat: "The ongoing start-up character, the proximity, and the personal contact ultimately convinced us." Another crucial factor is the speed of response in emergencies. So far, all problems have been resolved on the same day or within a very short time. "If transmission problems arise, the boss will work a night shift if necessary - that's exceptional," Christoph emphasizes.
"I value two things very much: First, the personal interaction and proximity. There's simply a difference between working with a Munich-based startup and global companies where it takes a long time to fix or develop something further. The other is Hotellistat's vision regarding ARIS Al, digitalization, and automation, because that 100% aligns with our corporate vision."
Christoph Klein
Successes
Last year, McDreams achieved numerous records, such as a 75% average occupancy rate across all nine properties. Parallel to the launch of V2, the hotel group commissioned the revenue management consulting firm Berner+Becker. They also work with Hotellistat data to continuously develop the revenue strategy for McDreams properties.
Through intensive collaboration with ARIS, McDreams is gradually automating new processes and is well on its way to achieving the greatest possible level of full automation. A particular focus is on Al-driven forecasts and price recommendations.
Thank you so much, Christoph, for your insights and honest feedback on our all-in-one solution! It's a pleasure for us to continue supporting you in your growth.