Who doesn't know them - market segments in the hotel industry. But are they still up to date? Or perhaps they are too imprecise? But what are the alternatives? In this article, we try to give you an understanding of the concept of buyer personas.

Our new tool will have complete redesign and will be rebuilt from the ground up

During the pandemic, hotels saw an increase in direct bookings. However, a large proportion of online bookings still come through online travel agencies. So how can direct bookings be increased?

We've launched a new website, migrated our system to be more performant and have layed out the groundwork roadmap for version 2 of our Tool.